The article states that the Dream is sailing 150% capacity (averaging three people per stateroom). During my time in the Federal Government helping to promote the maritime industry, cruise companies were constantly targeting the 105% capacity average to have strong financial performances.
While the article states that occupancy does not always indicate financial performance I have to think Disney is vastly out performing its competitors in this area. Disney's model is based on charging top dollar for sailings as a significant portion of the revenue pie, while most cruise companies just want bodies on board to gamble and shop.
From our own personal experience both trying to book our family on a cruise, and my wife's new adventure as a Disney Travel Specialist, Disney Cruise's are selling out quickly at the top dollar rate. Few rooms remain available at the last minute to purchase, while the other major companies almost always have openings and provide great last minute deals to fill ships.
So get booking if you want to ride the Dream or the upcoming Fantasy. They are booking up and no one expects demand to slow anytime soon.
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